“A brand is a person’s gut feeling about a product, service, or organization.”
-Marty Neumeier
“A brand is a person’s gut feeling about a product, service, or organization.”
-Marty Neumeier
“A brand is a person’s gut feeling about a product, service, or organization.”
-Marty Neumeier
Mersah is a strategy-led
Mersah is a strategy-led
Mersah is a strategy-led
branding agency, built on 8+ years
branding agency, built on
8 + years
branding agency, built on 8+ years
of collective experience, crafting
of collective experience, crafting
of collective experience, crafting
brands from Riyadh to the world.
brands from Riyadh to the world.
brands from Riyadh to the world.
Services©
(01)
Discovery & Insights
An exploration phase that reveals what the brand is, how it operates, and where it should go
Deliverables:
Kickoff Session
Review of Previous Efforts
Brand Workshop
Findings Report
(01)
Discovery & Insights
An exploration phase that reveals what the brand is, how it operates, and where it should go
Deliverables:
Kickoff Session
Review of Previous Efforts
Brand Workshop
Findings Report
(01)
Discovery & Insights
An exploration phase that reveals what the brand is, how it operates, and where it should go
Deliverables:
Kickoff Session
Review of Previous Efforts
Brand Workshop
Findings Report
(02)
Brand Strategy
Your brand’s North Star! a strategy that is simple, aligned, and ready to activate
Deliverables:
Vision, Purpose & Mission
Positioning
Values
Characteristics
Narrative/ Story
(02)
Brand Strategy
Your brand’s North Star! a strategy that is simple, aligned, and ready to activate
Deliverables:
Vision, Purpose & Mission
Positioning
Values
Characteristics
Narrative/ Story
(02)
Brand Strategy
Your brand’s North Star! a strategy that is simple, aligned, and ready to activate
Deliverables:
Vision, Purpose & Mission
Positioning
Values
Characteristics
Narrative/ Story
(03)
Brand Naming
A naming process that creates meaningful, memorable names aligned with the brand’s core identity.
Deliverables:
Naming Brief
Name Options
Usage Direction
Availability Guidance
(03)
Brand Naming
A naming process that creates meaningful, memorable names aligned with the brand’s core identity.
Deliverables:
Naming Brief
Name Options
Usage Direction
Availability Guidance
(03)
Brand Naming
A naming process that creates meaningful, memorable names aligned with the brand’s core identity.
Deliverables:
Naming Brief
Name Options
Usage Direction
Availability Guidance
(04)
Verbal Identity
A verbal identity that clarifies the brand’s voice, refines its language, and strengthens communication.
Deliverables:
Voice Persona
Key Messages
Taglines
Verbal Identity Guidelines
(04)
Verbal Identity
A verbal identity that clarifies the brand’s voice, refines its language, and strengthens communication.
Deliverables:
Voice Persona
Key Messages
Taglines
Verbal Identity Guidelines
(04)
Verbal Identity
A verbal identity that clarifies the brand’s voice, refines its language, and strengthens communication.
Deliverables:
Voice Persona
Key Messages
Taglines
Verbal Identity Guidelines
(05)
Visual Identity
A clear, expressive visual identity that strengthens recognition and aligns every element with the brand strategy.
Deliverables:
Visual Identity System
Corporate Touchpoints
Digital Touchpoints
Print Touchpoints
Environmental Touchpoints
Photography Direction
Interior Design Direction
Custom Fonts
(05)
Visual Identity
A clear, expressive visual identity that strengthens recognition and aligns every element with the brand strategy.
Deliverables:
Visual Identity System
Corporate Touchpoints
Digital Touchpoints
Print Touchpoints
Environmental Touchpoints
Photography Direction
Interior Design Direction
Custom Fonts
(05)
Visual Identity
A clear, expressive visual identity that strengthens recognition and aligns every element with the brand strategy.
Deliverables:
Visual Identity System
Corporate Touchpoints
Digital Touchpoints
Print Touchpoints
Environmental Touchpoints
Photography Direction
Interior Design Direction
Custom Fonts
(06)
Sensory Identity
Sensory branding is a marketing technique that builds immersive, multi-sensory experiences by engaging customers beyond sight, through sound, smell, touch, and taste.
Deliverables:
Sonic Identity
Tactile Direction
Aroma Direction
(06)
Sensory Identity
Sensory branding is a marketing technique that builds immersive, multi-sensory experiences by engaging customers beyond sight, through sound, smell, touch, and taste.
Deliverables:
Sonic Identity
Tactile Direction
Aroma Direction
(06)
Sensory Identity
Sensory branding is a marketing technique that builds immersive, multi-sensory experiences by engaging customers beyond sight, through sound, smell, touch, and taste.
Deliverables:
Sonic Identity
Tactile Direction
Aroma Direction
(07)
Brand Activation
We activate your brand with clear strategies that increase visibility, build engagement, and drive real impact.
Deliverables:
Internal Communication Strategy (Internal Launch-Implementation Plan-Employee Training Sessions)
Social Media Strategy & Execution
Reputation & Crisis Communication Plan
Brand Awareness Campaign Strategy & Execution
(07)
Brand Activation
We activate your brand with clear strategies that increase visibility, build engagement, and drive real impact.
Deliverables:
Internal Communication Strategy
Social Media Strategy & Execution
Reputation & Crisis Communication Plan
Brand Awareness Campaign Strategy & Execution
(07)
Brand Activation
We activate your brand with clear strategies that increase visibility, build engagement, and drive real impact.
Deliverables:
Internal Communication Strategy (Internal Launch-Implementation Plan-Employee Training Sessions)
Social Media Strategy & Execution
Reputation & Crisis Communication Plan
Brand Awareness Campaign Strategy & Execution
(08)
Branding Consultation
Direct supervision and quality control of brand identity implementation. This service acts as a technical liaison between the brand owner and third-party teams (agencies, vendors, or internal departments) to ensure all deliverables align with the established brand guidelines.
Deliverables:
Add-On Consultation
Standalone Consultation
(08)
Branding Consultation
Direct supervision and quality control of brand identity implementation. This service acts as a technical liaison between the brand owner and third-party teams (agencies, vendors, or internal departments) to ensure all deliverables align with the established brand guidelines.
Deliverables:
Add-On Consultation
Standalone Consultation
(08)
Branding Consultation
Direct supervision and quality control of brand identity implementation. This service acts as a technical liaison between the brand owner and third-party teams (agencies, vendors, or internal departments) to ensure all deliverables align with the established brand guidelines.
Deliverables:
Add-On Consultation
Standalone Consultation
.
Featured Works©
Featured Works©
Featured Works©
